In today’s internet driven economy, it is necessary to have a website (if you don’t we can fix that), it is also necessary to find a way to get people to come to that website. Laffin Marketing’s PPC Management services are one of the best ways to make that happen.
What is PPC Marketing?
If you aren’t familiar with PPC or Pay Per Click marketing, let us briefly explain it for you. PPC marketing is the number one way to get traffic to your website on the internet. Almost all the “sponsored” content you see on the internet is PPC marketing. The first few results you see in Google, Yahoo, and Bing search engines are PPC marketing.
The basic concept of PPC marketing is that a company creates an ad and then bids on space for that ad to show up on either a search engine or on another website. When someone clicks on that ad, the company pays an amount up to their bid for that person going to their website. Poorly managed PPC accounts can end up wasting tons of money and send poor quality traffic to a website. In the many PPC audits we have performed we have seen that most accounts, even those managed by so called “professionals,” have several major errors and many minor errors. These errors all add up to lost opportunities.
Why is PPC Management Important?
Laffin Marketing has managed accounts in many different industries including, insurance, travel/transportation, real estate, and the medical field. We have also managed accounts with monthly spends as low as a couple hundred dollars to as large as over one million dollars. One thing we know for sure, is it doesn’t matter if the account is large or small, or what industry it is in, if it is not properly managed it will not provide a positive ROI. Our PPC Management strategies are meant to decrease spend as much as possible while maximizing ROI. We strongly believe in the importance of bringing your website customers not just traffic.